There are stories all around us.  Some are blatantly obvious, as the media bombards our attention with endless noise.  Others are barely a blip on the radar, yet no less compelling.

Stories are the impetus of action.  We cannot help to feel a sense of urgency after experiencing a story with which we identify with in some way.

The non-profit world is based entirely on stories.  All of our organizations are working with an ongoing narrative with extensive character development, countless plot twists, and incredible conclusions.  This is why individuals give- we all want to be part of a great story.

I have learned that when it comes to fundraising- the story is the most important component.  You can provide a well-organized project summary and an immaculate budget overview, but if you cannot tell a compelling story, none of the aforementioned matters.

At INCREASE CDC, I have never been surrounded by so many compelling narratives.  The clients we serve and the staff themselves create a powerful account based on helping people achieve their entrepreneurial dreams.

Sometimes our own stories are not as obvious as others, yet they are no less compelling.  Integrating your own experiences into the greater narrative of an organization or community helps shape the plot and ultimately the conclusion. 

Our combined stories create the impetus that drives others to give.

Tune in next week for the thrilling conclusion to all of our summer narratives.