My third week at Cartoon Crossroads has been a fun one. I really began to kick off my new social media strategy and build content for the nonprofit and their festival. This began with a minor facelift for the Facebook account. I had the opportunity to go through all of the old photos from previous CXC festivals and update the Facebook page to reflect the most recent festivals and artists in attendance. All photos were switched out so the 2018 artwork by Kevin Czap took center stage. Once that task was complete, I created an Instagram account for the festival. CXC wants emerging artists to be excited about Columbus as an artistic hub, but many younger demographics are moving away from Facebook as their primary social media site. Instagram targets a younger population and I found the deeply visual aspect of it to be useful.

I started to grow content for the Instagram by using this year’s artwork and information for the first posts. From there, I began to post announcements with older photos, combined with the first batch of new content from comic Dustin Harbin. Using my own personal social media accounts as well as CXC’s other platforms, the account started to gain followers in the art world. While these steps have been extremely preliminary, it feels good to have gotten this off the ground and going.

On Wednesday, I attended a CAMA (Columbus Arts Marketing Association) networking event. The theme was digital marketing, so it fit perfectly with my current project for CXC. That session gave me background knowledge on the more analytical side of digital marketing, which will be important later on. I would like to leave CXC with a strong base in social media as well as the tools they need to analyze and change their methods in the future. This meeting provided me with more of that and I feel confident that I can continue to help CXC as much as possible.