As part of my final social media plan, I must research many different aspects of social media accounts. There are three priorities. First, I have been exploring the possible directions in which we can use each social media account to provide the best experience and content for our targeted audiences. Concerning that goal, I hope to develop a Tik Tok targeted at spotlighting and recruiting teenagers. I have been researching the viability and promise of the organization using a third-party scheduler. This tool will allow the organization to preschedule posts and organize social media strategies. The last research priority for the week is seeing the options for boosting posts and running advertisements.

BGCCO has seven clubs in three different markets (Columbus, Marion, and Newark). Ellen, the Philanthropy Coordinator, is my travel buddy for visiting the sites; we have visited three sites together. This week we met Shay, Site Director for the Marion Club, and Maggie, the Marion Market Area Director. We learned about the unique partnerships and programming at the Marion Site. I joined Mallory, the Sponsored Programs Officer, to visit Newark(Louella Hodges Reese Clubhouse). I spent time learning about the history of Newark and the notable stakeholders in the community. Visiting the two farthest markets for the organization will allow me to understand their needs and stories better. I plan on revisiting each of the two sites for photography sessions.

During the fellow’s learning session, we had a guest speaker in Ruth Lomax, Managing Director of Development at City Year Columbus. She provided precious insight into fundraising and gave a detailed explanation of individualized donor cultivation/stewardship strategies. Dr. Mark Lomax, II led a fascinating discussion on power’s definition and societal implications. A book, The Four Agreements, was referenced, and the core messages have been thought-provoking. I thoroughly enjoyed this session.