The last two weeks have been preparation and planning for tying up loose ends and getting the next projects ready to go. Now, it is full speed ahead. The social media “thank-a-thon” campaign is going to start next Tuesday, on top of an awareness campaign for the Business Services Membership Program. It’ll be conducted on social media and through email.

I have spent this week creating the content to be posted next week and planning out a schedule for what will be posted on what day and at what time. I worked with Canva to create social media informational graphics for the Business Services campaign. Also, I designed an frame to be utilized on all content being posted that was not made in-house. This was a fun task for me – I liked being creative and playing with graphic design.

To support, and shed light on, the Business Services campaigns, I also helped create the email blast that will go out. JFS uses Mailchimp, an email marketing service that lets you design how every aspect of your email will look, organize your audiences and segment them appropriately, manage replies, and monitor interactions with your email. I learned that JFS uses Mailchimp earlier this summer and asked if I could work with it during my time here. This was another fun task. It was cool to learn, hands on, about the software.

A lot of this week was also spent in meetings. Monday had a Resource Development Team Retreat, and then I met with the Business Services Consultant almost daily to iron out final details for her campaigns. The meetings were fun and productive – I like getting together with everyone.

The Google Ad Grant campaigns are also full speed ahead. I’ve written an ad that will go live early next week, with a second to follow shortly after. I recommended to JFS that they start slow, going one campaign at a time. We agreed to do so. I think it will be best to learn as we go, and as the campaign continues taking down notes of what works and what doesn’t. With some experience, JFS will then be ready to bring other campaigns on and scale them. But, my time with the campaigns are not over – after this one goes live, I’m going to put together the two that will be launched next. That way, whenever JFS is ready, they have everything they need to get started.