Hi again! I’m now two weeks into my fellowship, and I already feel more grounded and creatively energized.

This week, I moved from orientation and onboarding into building the core materials that will shape OYO’s public presence for the 2025–2026 season. I started by creating a comprehensive season goal sheet. This included the timeline, themes, content strategy, and digital needs for each major event in the upcoming year. Seeing everything mapped out gave me a clear runway for what the next few weeks of marketing will look like.

To complement the strategy side, I also drafted a social media calendar that visually lays out potential posts, campaigns, and promo periods across the season. It’s a work in progress, but it’s already helping me align our digital messaging with the pacing of our events.

Another big focus this week was OYO’s website. After reviewing the current layout, I made a list of suggestions for updates to improve navigation, formatting, and branding consistency. I then met with Mike, who oversees the web design, to walk through my recommendations. It was a great opportunity to communicate design ideas in a collaborative setting and see how strategy and execution come together behind the scenes.

In Canva, I started mocking up new visual assets for both digital and print. I’ve been playing with ideas for a foldable pamphlet for our CommUNITY Workshop Series, experimenting with layout cohesion, and drafting seasonal cover art for the 25–26 announcement. I even started sketching out some potential invite designs for our whimsical fall gala, Down the Rabbit Hole.

Week 2 was all about building foundations: tools, timelines, and templates that can support consistent and creative outreach. As I continue to find my rhythm at OYO, I’m excited by how much room there is to learn, create, and grow. I’m grateful for the trust they’ve given me to shape the visual storytelling of the season! I can’t wait to keep going!