Hi again! I just wrapped up Week 3 of my fellowship, and I’m really starting to feel connected to the creative direction we’re building for the 2025–2026 season.

This week, I began working on the first draft of the upcoming season subscription pamphlet. It’s exciting to lay the groundwork for a piece that will help shape how audiences first interact with the new season. From formatting ideas to language and visual flow, I’m thinking carefully about how to make this both informative and inviting. I’ve submitted my initial designs and am currently waiting for feedback and approval from board members before moving forward with the next steps.

I also met with Kimberly, one of the board members, to dive into marketing strategy and explore how we can effectively use Google Ads this season. Since OYO is currently transitioning into a new space, we talked about how this shift offers us more flexibility and planning time, especially as we move into July. We discussed ideas for a comprehensive campaign that speaks to both longtime supporters and new audiences, while also reflecting the evolving identity of the company.

Outside of meetings, I’ve been experimenting with Google Ads and researching its tools and starting to play around with campaign structures and audience targeting. It’s been eye-opening to learn how digital advertising can enhance visibility in such a targeted way, and I’m looking forward to testing what might work best for our unique programming.

Overall, this week was a blend of planning, building, and visioning forward. I’m feeling inspired by the creative trust I’ve been given and eager to keep shaping the voice and visuals for OYO’s upcoming season!