Hi again! I just wrapped up Week 4 of my fellowship, and this week was all about movement (literally and creatively).
I’m continuing to work on the 2025–2026 season subscription packets, carefully shaping how we present ticketing options and packages in a way that feels clear and inviting. I also started developing flyer concepts for the Children’s Dance season, which has been a fun shift in tone. I’m thinking through how to communicate with families, make information accessible, and visually reflect the playfulness and learning that happens in our youth programs.
At the same time, this was a major transition week for the company as a whole. OYO officially moved into its new space! The old studio was packed up, and with the help of the team (and a lot of heavy lifting), everything was transported to the new home. The heat was intense but the energy and teamwork honestly made it enjoyable. Everyone showed up, stayed positive, and helped get the job done, which created this really beautiful sense of shared momentum.
Seeing the new space for the first time was one of the biggest highlights of the week. It has this open, loft-like atmosphere that immediately felt creative and alive. There’s something about the natural lighting, the flow of the space, and the rawness of it that makes it feel like a blank canvas ready to support bold ideas. Even just standing in the space sparked a bunch of content and design ideas. I could instantly envision rehearsals, photoshoots, creative campaigns, and community gatherings taking place there.
What struck me most was how much this physical space actually reflects the energy of the upcoming season. There’s a feeling of renewal, experimentation, and expansion and I think audiences are going to feel that too. I’ll be heading back on Sunday to help with setup, and I’m honestly so excited to see how it continues to evolve.
Week 4 reminded me that design, strategy, and logistics aren’t separate, they’re all part of the same process of building something meaningful. Whether I’m laying out a subscription pamphlet or helping carry a speaker through the heat, it all contributes to what we’re ultimately trying to share with the community.