Hello again! This week at OYO has been all about creating alignment between platforms, between projects, and most importantly, between us and our audience.

With the season announcement post ready to go, I focused on making sure the launch feels seamless across all touchpoints. I met with Mike, our website contact, to update both the ticketing and season subscription links, ensuring that everything from the social post to the email to the site connects smoothly. Our goal is to reduce friction so that when someone sees the announcement and wants to learn more or buy tickets, it’s an easy and intuitive process. It’s small details like this that help us build trust and momentum as we roll out the season.

Beyond the rollout logistics, I’ve been thinking ahead. I’ve started planning flyers and social media content for our Children’s Dance programming, hoping to get a head start on outreach for that series. Since this program serves a different audience (families, young dancers, and new community members) it’s important that we tailor our messaging early. I’m excited to start brainstorming visuals and tone that feel warm, energetic, and kid-friendly while still aligning with OYO’s overall aesthetic.

This week felt like a quiet but important pivot. From just getting everything in place to truly thinking like a communicator: How do we guide people through the season? How do we spark curiosity and make every post, link, or flyer feel like a doorway into the work we are doing?

As the weeks go on, I’m continuing to look for ways to not only promote, but connect and to make sure each piece of content speaks to the people we want to reach.