Hi everyone! I can’t believe we are already done with week eight and only have two weeks left! It has been such an incredible time at Netcare and I can’t wait to make the most of my last two weeks at the nonprofit. This week I dove into our newer fundraising campaign and watched a couple of webinars as well.

Our new fundraising campaign is about donor-advised funds, more commonly known as DAFs. DAFs are a type of account where individuals can keep money, stocks, or assets and then can give these investments as grants to different organizations. In fact, The Columbus Foundation is one of the organizations that serves as a sponsoring organization. There seems to be an increase of DAFs in the nonprofit sector, so our upcoming mission is to increase the amount of support and donations we get through this new form. 

For this campaign, I spent the week drafting up a rough calendar of when we would want to post and send out content starting in September and spanning the first few weeks of October till DAF Day. After creating this calendar, I made many different graphics and caption ideas for content, as well as created an email that we could send out to our supporters on DAF Day encouraging them to create an account. This was a very fun campaign to start and I hope that my mentors are able to continue it once I leave.

I also had the opportunity to watch a couple of virtual webinars about AI in Marketing. These were super interesting as marketing is predicted to take more of a shift with the introduction of AI. We learned how to use AI to create content calendars as well as what are the most effective methods of storytelling when it comes to increasing awareness and support. Both webinars were very fun and good learning experiences as well.

Overall, I had another amazing, more relaxed week and got to make a lot of progress on my campaign project!

Best,

Anaika