The past two weeks at OYO have been all about creating smoother systems, elevating visuals, and thinking ahead for the upcoming 2025–2026 season.

I started Week 6 by meeting with Mike to update the website with the new season information. We also began laying the groundwork for online season ticket sales which was something that needed to be updated on the website. It’s exciting to help move OYO toward a more seamless and user-friendly experience for our audience.

To prepare for fall, I also created pre-registration forms for both the Children’s and Adult Dance programs. The goal of this was to make the actual registration process less chaotic when it goes live. These forms are simple, accessible, and already making it easier for families and adults to express interest in our offerings.

On the content side, I put together a series of creative filler posts that OYO can use year-round such as celebrating National Dance Day or giving shout outs on National Ballet Day. I also made a graphic thanking GCAC and our sponsors, which is an important piece of keeping our supporters in the spotlight.

Week 7 brought a shift in design direction. Rachel, OYO’s director, met with a marketing professional from another organization who offered fresh insight. One of the topics they discussed was that we needed to tone down the heavy graphics in our promotional flyers and lean more into real performance photography. I redesigned materials for both our One Light holiday performance and Sleeping Beauty: A Family Show, replacing stylized backgrounds with real images, dancers and moments from our stage. The results feel much more aligned with the heart of the company. Honest, human, and connected.

I also wrapped up flyer designs for the Adult Dance Program, focusing on clarity and accessibility without losing the vibrant personality of OYO’s brand. There’s something really rewarding about being in the middle of creative work that has an immediate impact. Not only for the design of it, but helping build tools and visuals that move the company forward. I’m proud of how much more streamlined and aligned our materials feel now, and I’m excited to see how the public responds once everything goes live.